Cigarette Targeting Children

Cigarettes is one of the main products that affect our kids today. Businesses that spread these products will not think about who is getting affected by their merchandise, but take into account the profit they will make by selling their particular product. Major brands like Philip Morris who also sell Marlboro, Basic, Virginia Slim and many other types of tobacco goal young adults. Gene Emery quoted " the amount spent on tobacco advertising is usually targeting youngsters". Some factors Gene Emery presents are quiet different than what I believe. From operating at my past store which i owned in Sacramento, during these eight years, I did not recognize a number of the points Gene Emery brings about. Gene Emery suggests that " they located the amount spent to advertise three brands popular with young people- Camel, Marlboro and Newport- in youth-oriented magazines increased immediately". The first point I would like to point out is that Gene Emery targets young people and also said that " brands for adult-oriented products like Fundamental, Winston or perhaps Virginia Slims" spend less money on promoting because they will target just adults. He say's that certain products will be for young people while some will be for adults. The way in which he presented his thought was bogus because coming from my past experience, I have realized that Newport cigarettes targets African Americans, Cigarette targets at first Asians, Buck cigarettes targets construction employees, Virginia Sleek targets ladies and Basic goals the unlucky who aren't buy Cigarette. Don't get myself wrong i am protect the smoking cigarettes companies, I am actually against this. Philip Morris dedicate more money upon ad's intended for Marlboro than Basic since Marlboro is more popular and brings in more profit than Basic will. When we cope with children, we have to be cautious about everything we perform. Some adults who smoke cigarettes, do not realize that their children are getting affected by them. Gene Emery believes that the advertising is usually to blame. I am agreeing with him, but we should not as well forget the...



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