Web marketing strategy:
Target audienceProduct StrategyPricing Technique
College studentsWe will be endorsing our items through sports activities events. Cheerful hours via 10 a. m вЂ“ 1 s. m which has a discount 15% ona costs of more than Rs. 300. CorporatesFree delivery to officesCorporate discounts of 10% on invoice exceeding Rs. 1000. ChildrenWe would make an effort to attract the children with toon characters and distribution of free toys.
Organizing special event events like new year, xmas diwali
Planning navratra particular food to get fasting persons 9 days and nights in a year. We might earn earnings out of it. Promoting by means of essays, snapdeal.
Getting events including kitty parties, birthday functions and small get together(max 100 people) Can request stalls in college festivals
To provide low fat food @ reasonable cost.
We might distribute t shirts to orphanage children cost free Would arrange for food at no cost for orphans once a year. Creating awareness through waste containers.
i. Circulation Strategy
ii. Communication Technique
1 ) Action Courses:
i. Regular monthly Description:
вЂўTo get the essays printed and distributed combined with newspaper. вЂўAdvertising through digital media (snapdeal, TV ads).
вЂўTo procedure different department stores, airport, corporates for unique stalls. вЂўTo organize CSR activities two times a year.
вЂўTo appoint a great SEO so that the people browsing internet whom are in search of good food joints discover BFC since the number one choice on any search engine web page.
Sum spent on distinct activities(Yearly):
Recycling/Reuse Waste containers + Internet marketing: 57000
Tshirts for Orphanage: 7500
Total expenses: 84500
Kitty, birthday: 30000
Navratra special: 15000
Pamphlets: 1 . 5 lacs for every one fourth customers attracted Total earned: 1 . 95 lacs
Total turnover month-to-month: 6 lacs
Yearly yield = 72 lacs
Income = thirty percent = 1 . 8 lacs
Marketing expenditure: 84500
Total profit after exp = 95500
Believed Profits: 110500
Projected income: 206000
Total expected yield = 6th. 2 lacs
Expected Yearly turnover = 74. 5 lacs
1 ) SWOT analysis for the company
вЂўLocated at primary location.
вЂўSeparate Kitchen for veg and non veg.
вЂўServe multicuisine food.
вЂўLodging facility. This kind of adds to an edge over their rivals just like KFC. Weakness вЂўUnprofessional staff.
вЂўNo web marketing strategy
вЂўNo CSR activities.
вЂўHaven't explored other opportunities just like corporates, malls etc . Possibilities
вЂўDifferent events like parties.
вЂўStalls in Corporates, Department stores, airports.
вЂўOther food outlets who have are into same business of serving toast chicken(KFC, Chicking). вЂўOther take out joints like Pizza shelter, Dominos, Mc Donalds, CCD, Barista.
BFC's researching the market would aid in understanding the customer tastes and choices. Additionally it would also help in completing the voids present in BFC and to build upon the strengths as well as the opportunities. BFC's brand consciousness research could help in identifying the performance and performance of the marketing plans used by BFC to create understanding amongst the buyers. BFC consequently would also take the client satisfaction survey to analyse and understand the marketplace reaction.
1 ) Define the challenge:
BFC as a fresh brand continues to be facing tough times to establish by itself as a recognized food cycle. The main issues that it has been facing are: 1 ) Less quantity of outlets (only 2, one in HAL and other in HSR Layout). 2 . Low presence because of simply no marketing strategies being followed. 3. Food top quality not up to the mark.
4. BFC faces lots of competition with biggies like APPLEBEES because of the likeness with the KFC's logo and the menu. 5. Because of the previously listed...